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What Drives Tribute Acts: Money, Passion and 300 Shows a Year

Tributeworld Editorial

Tribute act performing live on stage

Tribute acts have been around for years, but their popularity is growing faster than ever. Nostalgia sells. And audiences are paying good money for it — tickets over 100 euro are no longer an exception.

What does it look like from the inside? Four Australian tribute acts offer a look behind the scenes.

Bjorn Again — ABBA tribute
Founder John Tyrell didn't like ABBA at all in 1988. But a friend convinced him: "That's not the point." Bjorn Again now plays 300 to 400 times a year, in about 120 countries. Glastonbury, Wembley, Sydney Opera House — they've played them all. Dave Grohl is a fan. Russell Crowe booked them for his wedding. Vladimir Putin for a private show in Moscow.

Tyrell: "We are not driven by money. We were just doing it for fun."

The Dolly Show — Dolly Parton tribute
Out of costume, Kelly O'Brien doesn't look like Dolly Parton at all. But she's willing to do anything for it. In 2007, she took out a £10,000 loan for prosthetics, wigs, costumes, and corsets. Every show: six costume changes and two hours of makeup. For three months, she studied every Parton video to perfectly mimic her laugh. Result: 75 to 100 shows a year and a shortlist for a Broadway production about Parton's life.

The Australian Bee Gees Show
More than 10,000 shows played. Six regular shows a week in Las Vegas. Wigs, fake teeth, makeup — they went to great lengths to resemble the real Bee Gees.

What all acts have in common
Passion and dedication. Not for the money, but for the feeling of sending a hall full of people home with a smile. That's what brings these artists to the stage time and time again.

Would you like to experience ABBA live at your event? Tributeworld books The Music Of ABBA — the professional ABBA tribute act for festivals, theatres, and events in the Netherlands and Belgium.

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